1、 Market situation
As can be seen from the top 20 beauty keywords on Xiaohongshu in 2021, the popularity of sunscreen is only limited to basic skincare needs such as "moisturizing and hydrating", and the market development space is huge.
2、 Application pain points
1: Sunscreen products are generally greasy, fake white, and have poor skin texture
2: Sunscreen has poor photostability and cannot resist ultraviolet rays for a long time
3: Sunscreen may enter deep skin tissues, causing toxic side effects such as inflammation and allergies
3、 Product advantages
1. Improve photostability: By using carrier wrapping technology, chemical sunscreens with different absorption bands are effectively encapsulated, with stable sunscreen content and significantly improved photostability
2. High load capacity: With sunscreen high load capacity, up to 50%
3. Good compatibility: effectively solves the problem of incompatibility between avobenzone and OMC; Excellent skin friendly, suitable for water-based formulations, refreshing and non greasy
4. Safe and non irritating: Reasonable control of particle size effectively reduces skin absorption and irritation of sunscreen agents